What Does The Barre Code Represent?
The Barre Code logo intentionally features varied widths representing the individuality of women (all shapes and sizes) showing up as they are, standing together in pursuit of their own journey and supporting others along the way.
In 2010, Jillian Lorenz and Ariana Chernin turned a New Year’s Eve resolution into a lifelong mission. The duo recognized the need for change in the fitness and wellness industry. Each struggled with body image ideals, societal expectations, and careers where they needed to fit a “mold.”
Both were fed up with the “loss” mentality and an obsessive and unrealistic expectation of womens’ bodies. Their mission became creating and growing a best-in-class fitness program for everybody and every BODY, while promoting personal growth and self-acceptance in an environment where women support one another. You will never hear about ‘losing’ anything in our studios. At The Barre Code, it’s all about what fitness can help you GAIN: strength, confidence and love for the skin you are in.
Jillian and Ariana are certified fitness professionals, recognized as women’s fitness specialists and MMA conditioning specialists through the National Academy of Sports Medicine and have represented the brand by sharing expert fitness and business tips in Forbes, Vogue, Harper’s Bazaar, SELF, SHAPE, Glamour, Entrepreneur, Women’s Health, Cosmopolitan, Inc., Prevention and the International Franchise Association.
How We Do It
We teach badass classes. We go beyond the barre with our all-in-one program: Barre, Bootcamp, and Brawl. Sweat under neon lights to music that drives you, and be led by the most passionate instructors in the industry.
We preach “Nothing to lose. Everything to gain.” We will never idolize slimming shapes or shrinking sizes. We are a safe space for every BODY.
We practice radical self-love. We show ourselves love through movement. We celebrate our unique abilities and strengths.
We work to let go of standards that do not serve us. We build a stronger society. We are a collective of women who accept the differences that make us beautiful, and together, strive for beauty that makes a difference.
Creating A Movement of Empowerment
Women face many challenges, and it is our goal to use The Barre Code platform to raise awareness about challenges and successes centered around body image, mental health, women’s health and wellness topics. We share stories of struggle and triumph to help others know they are not alone and offer a community of support by bringing ‘normalcy’ to issues women historically have faced alone or with shame.
As The Barre Code continues to grow, our vision grows stronger to continue to use our brand as a vehicle to positively impact the lives of individuals worldwide.